The “Prime Effect” just added another notch to its belt.

On Friday, the University of Colorado announced that every season-ticket allotment for the 2025 football campaign is already spoken for. It’s the third straight year the Buffaloes have hit a full-season sell-out since Deion “Coach Prime” Sanders took over — a feat the program hadn’t managed since its hey-day in the mid-1990s.

By the numbers

• 26,000 season tickets will be issued for 2025, up from roughly 23,000 a year ago.
• Renewal rates have topped 98 % in each of the last three off-seasons, the three best marks CU has ever posted.
• The sell-out guarantees another packed slate at 50,183-seat Folsom Field, which opens its 122nd season on Aug. 29 against Georgia Tech.

Why it matters

Colorado hadn’t sold out even a single season of season tickets between 1997 and 2022. Sanders’ arrival in December 2022 flipped that narrative overnight, marrying on-field progress (from 1-11 in 2022 to 9-4 and an Alamo Bowl trip in 2024) with off-field buzz that keeps national TV cameras — and fans’ wallets — locked on Boulder.

What fans should know

• Wait-list only: With the public allotment gone, would-be buyers can add their names to CU’s waiting list at cubuffs.com.
• Single-game options: A small block of individual-game seats will be released later in the summer once visiting-team contingents are finalized.
• Prime’s perspective: Sanders has repeatedly framed sell-outs as “evidence we’re building something bigger than football” — tying record crowds to the program’s latest academic milestone (a best-ever 2.957 spring GPA for the team) announced the same day. EssentiallySports

Bottom line

Three years ago tickets to Folsom Field were an afterthought; today they’re a hot commodity that disappears before June. Colorado’s latest clean sweep underscores how thoroughly Sanders has re-energized the fanbase — and how sky-high the expectations will be when the Buffs run out of the tunnel this fall.